Have you ever tried to know about your competitor?
What is trending before writing an article?
You’re in right place.
What is BuzzSumo:
Here’s why: it’s one of the most versatile tools for content marketing professionals.
It’s also an enlightening tool, thanks to its advanced social search engine. Even better, it only takes a couple minutes to understand what it offers.
A simple BuzzSumo search will uncover a bunch of information, all of which can be used to help you reach your goals. However, there are several ways, in particular, that you should use this tool.
1. Search by Topic or Domain
It all starts with the search button. You have the option to search by topic or by domain, with each one providing similar information.
For example, you could search the phrase “content marketing,” “social media consultant,” or “digital marketing.” Or you could enter the domain “NeilPatel.com.”
Either way, you’re immediately taken to a page with in-depth information regarding the content that performs best for your keyword or competitor.
2. To Uncover Topic Ideas
Are you finding it difficult to come up with new ideas for content?
With BuzzSumo, you can enhance your content marketing efforts considerably. Not only can you generate fresh ideas, but you can also base your new content concepts off of those that have already performed at a high level.
For example, a search for “content marketing” shows the following:
You know that these blog posts are performing well, in terms of shares on social media and backlinks. Can you create content that’s even better?
3. To Better Understand Social Media Reach
Content marketing is about more than email marketing campaigns and newsletters. This you know. You also know that social media is one of the most effective and important ways to build a successful marketing campaign.
If you want to take full advantage of your social network potential, BuzzSumo allows you to better understand what type of content is resonating the most with your audience.
To go along with a list of titles, as you can see above, you’re also presented with the following:
Doesn’t it make sense to create similar content (only better), in hopes of achieving the same reach on social media, or exceeding it?
4. What is trending
BuzzSumo’s Trending Now section identifies and categorizes the day’s most viral posts. Everything displayed in Trending Now is recent–published in the past 24-hours. And, it is being shared very quickly.
Use Trending Now to:
- Follow industry news
- Identify opportunities to add your unique point of view to breaking news in your industry
- Find competitor content that performs well
- Curate social posts
Inside the trending now section you can understand what is trending based on time, location, content category etc.